This database is built using a UK leading marketing and statistics company using world class statistical techniques and the most advanced technological software. Direct mailing Lists Consumer Master File is now one of the UK’s largest and most unique consumer databases with 37 million records available.

Sunrise is a geo-demographic classification system that assigns one of 52 group codes to UK postcodes. The system uses the latest Census data, which is the most complete and comprehensive survey of the UK. The system is built from careful analysis of over 600 variables. These include information about where people live, how affluent or deprived they are and what "life stage" they are in. It also includes data about housing, employment and education. For more information click here.